TAG | Silliness
No matter how refined your sense of humor, who doesn’t love silly, bathroom jokes? Let’s face it, pooping is funny, but digestive health is serious business. ReNew Life has always been a trailblazer when it comes to starting the elimination conversation. As a digestive care company, we talk about poop a lot. Good elimination is critical to good health, but often people let their embarrassment about the topic keep them from learning natural solutions to digestive issues. That’s why we want to emphasize the importance of healthy elimination, promote awareness and maybe have a laugh in the process with our new video contest.
Starting this week, we’re giving you the chance to win cash and ReNew Life products just for producing a funny video about going to the bathroom in the How Does Poo Move You? Sweepstakes! Create and upload a video, no longer than 90 seconds, using your imagination and a touch of silliness to convey how elimination affects your daily life.
Video submissions will be judged based on overall artistry and humor, but judges will also take into account video votes, video comments and video sharing on the contest site, so contestants are encouraged to be shameless in promoting their video and soliciting votes through social media outlets. We will award the grand prize winner $3,000 in cash and $1,000 in ReNew Life products. If you don’t create the number 1 video on number 2, don’t worry – first, second and third runners-up will also win cash and ReNew Life products.
In addition to encouraging digestive health conversations, the How Does Poo Move You? Sweepstakes will also take aim at the global water crisis. Nearly one billion people lack access to safe water and over half of the world’s hospitalizations are due to water-related disease. So to show that we’re not just doing this for kicks and giggles, we’ll match all cash prizes with a charitable donation to Water.org. Water.org is a non-profit organization that helps provide safe drinking water and sanitation to people in developing countries.
So if viral videos are your forte, stop by the sweepstakes website to learn about the contest. We’re looking for clever, sensational, and conversation-starting videos. The funnier the better, but be sure to keep the content clean and focus on the benefits of healthy elimination. Check out our creative brief for rules and guidelines to be sure your submission is appropriate for a broad audience.