ReNew Life has made yet another improvement to our best-selling line of Ultimate Flora probiotics. In addition to other features that set us apart such as delayed release capsules and the highest possible potencies, we now package the majority of our Ultimate Flora probiotics in Fresh-Assure blue glass bottles.

Why is glass so great? The major benefit of deep blue glass is that it helps to shield probiotic cultures from potentially damaging light, heat, and moisture. In fact, contrary to popular belief, it’s moisture not heat that can affect overall potency and probiotic culture count over time. Because probiotics are live bacteria, their viability depends on proper storage. Keeping probiotics in the refrigerator is the first step, but glass is the ultimate container of choice for keeping moisture out and maximum probiotic potency in.

Another plus to using glass over plastic is that glass is the “greenest” storage option for probiotics yet. Apart from helping to maximize the benefits of these amazing good bacteria, the Fresh-Assure blue glass bottles are reusable and recyclable. It’s easy to see why most health food store shoppers prefer glass over any other container.

So whether you need a daily maintenance probiotic or prefer a more potent probiotic for critical needs, take your pick from the Ultimate Flora line of premium probiotic supplements in your health food store’s refrigerator. Not only do we have the highest potency available, we’re now utilizing the best possible packaging for that extra level of quality more health food store shoppers prefer.

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Like many people, you might have questions about those ads you’ve seen on TV or in magazines for a prescription fish oil pill called Lovaza. Questions like: Do I really need a prescription for fish oil? And is Lovaza really better than a fish oil supplement I can buy at my health food store? The answer to both questions is a resounding no. In fact, an independent comparison found that there’s nothing in Lovaza that can’t be found in many quality non-prescription fish oils that are typically less expensive and certainly more convenient.

Here are the facts:

• Lovaza contains only 840mg combined of beneficial EPA and DHA Omega-3 fatty acids from fish oil—about 200mg less than the leading maximum-strength fish oil supplement.
• Lovaza costs approximately $180 dollars for 120 pills (a 1-month supply)—about $150 more than the leading maximum-strength fish oil supplement.
• The recommended daily dose of Lovaza is 4 per day. Many non-prescription fish oil supplements come in an easier one-a-day dose.
• Lovaza capsules are not enteric-coated. (In vitro studies show 3X more Omega-3 absorption with enteric-coated capsules when compared with non-coated capsules.)
• Lovaza does not include lipase, an essential fat-splitting enzyme necessary for complete oil digestion in the body.
• Lovaza soft-gel capsules are made from both pork- and beef-derived gelatin. Many leading non-prescription fish oil supplements use superior fish-derived gelatin capsules.
• Lovaza fish oil capsules are unflavored, while many non-prescription supplements include natural orange or lemon flavor to help lessen fishy aftertaste.
• Lovaza does not include any added beneficial ingredients such as vitamin D₃.

In fact, the only thing that sets Lovaza apart from the leading maximum-strength fish oil supplement is that it has been approved by the FDA to “treat a specific condition” (i.e. high triglycerides). However, the majority of premium non-prescription fish oils undergo strict purification processes to ensure purity, potency and freshness and are guaranteed safe and effective by International Fish Oil Standards.

About the Benefits of Fish Oil…

Experts like the American Heart Association agree that taking a daily fish oil supplement is one of the best things you can do for your body, since fish-derived Omega-3 fatty acids help to nourish active tissues in the body like those found in the heart, brain, eyes and joints. Not only that, but beneficial Omega-3s help with digestion and bowel regularity, and current research links a diet rich in Omega-3 fats with enhanced memory, mood, and even improved fat metabolism.

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