And The 2012 Vity Award Goes To…

CleanseSMART and Ultimate Flora Booklets! Each year Vitamin Retailer, the dietary supplement industry’s leading trade magazine, awards its prestigious Vity Awards to supplements selected from the many on retailer’s shelves as premium quality best sellers through a nationwide retailer survey. That’s why we’re so proud to announce our 2012 Vity Award wins for best cleanse supplement and best in supplier merchandising handout.

The best cleanse supplement win is especially sweet because it marks the 9th consecutive win for CleanseSMART even as the cleansing category has become increasingly competitive in today’s marketplace. ReNew Life’s CleanseSMART continues to be retailers’ favorite choice due to its ingredient quality, targeted health benefits, easy to use 2-part format and popularity with consumers.

CleanseSMART focuses on the body’s 7 channels of elimination: the liver, lungs, lymphatic system, kidneys, skin, blood and colon. Cleansing the body as a whole is imperative to overall health and wellness because the detoxification organs work as a system to eliminate harmful toxins and wastes every day. The formula contains over 20 herbs with 9 deep cleansing extracts. Because CleanseSMART contains no fillers, binders, or artificial ingredients it boasts great results in just 30 days.

The Vity Awards also recognizes categories such as the industry’s best in retailer merchandising support, an important component in consumer health education. ReNew Life’s Ultimate Flora Probiotics Booklet was awarded a best handout Vity Award for excellence in this education category.

Consumers are hungry for more information about probiotics and their amazing health benefits. The Ultimate Flora Probiotic Booklet bridges the knowledge gap and has helped to make the Ultimate Flora Probiotic line the number one probiotic brand in the U.S.

Health education and impeccable product quality are standard practice at ReNew Life, so to see our efforts recognized with Vity Awards is a great honor. For a complete list of the 2012 Vity Award winners check out the upcoming June issue of Vitamin Retailer.

Is “BPA Free” the new BPA?

Most of us are in close quarters with plastic throughout the day, from the cars we drive to the foods we eat. While plastics are ubiquitous in modern life, many experts fear that the chemicals found in plastics may be negatively impacting our health. One such chemical is Bisphenol A, or BPA. BPA is released into the environment in excess of one million pounds per year and can be found in everything from baby bottles to dental fillings and sealants. But potential negative effects of BPA on the brain, reproductive systems of infants and young children have caused organizations like the EPA and FDA to take notice.

Hundreds of animal studies link exposure to BPA with a multitude of chronic conditions such as heart disease, diabetes and even cancer. While it’s not clear how and to what extent these chemicals affect humans, scientists know that BPA leaches estrogen-like chemicals into food and water and has the potential to disrupt hormonal balance. BPA has been identified as a toxin and it has since been banned for use in baby bottles in the European Union and Canada, but the US has yet to follow suit.  Many manufacturers are now marketing to health conscious American consumers by offering up plastics that are labeled as “BPA free”, but watchdog organizations like the Environmental Working Group believe more governmental regulation limiting the toxin is required.

Unfortunately, the result of a new study suggests that simply avoiding BPA may not be enough.  The journal Environmental Health Perspectives, published by the National Institute of Environmental Health Sciences, conducted a test on plastic items most commonly found in the home, including those advertised as “BPA free”.  Scientists tested hundreds of these everyday plastic items, exposing them to either alcohol or saltwater to determine whether they emitted toxins with estrogenic activity. The assessment concluded that over 70% of the plastic products, both regular and “BPA free”, released chemicals that acted like estrogen. After simulating real-world conditions like sunlight and the extreme heat of a dishwasher, over 95% of the products released the toxins.

The alarming results of the study will likely bolster sales of stainless steel containers and other products made from plastic alternatives, but consumers who continue to use plastics are urged to avoid microwaving or subjecting plastic items to extreme heat or cold. Those concerned about the health effects of chemicals due to past exposure should consider a round of detoxification programs. Cleansing kits such as Renew Life’s CleanseSMART, Liver Detox, and Total Kidney Detox can help support the natural elimination of chemicals such as BPA and other chemicals from your body.  It’s also very important to increase fiber during these programs because fiber is known to bind to toxins and help with their elimination.