Fiber. Seriously, is there any nutrient more boring than fiber? The mere thought of fiber conjures up images of Grandma’s clumpy, untasty glasses of fiber mix. Or perhaps you imagine the boring foods you will have to eat by the truckload—foods like bran flakes, beets, and beans, beans, beans. Think again.

ReNew Life is reinventing the way you think about, and eat, fiber. By now you’ve probably heard how much ReNew Life founder and President, Brenda Watson, wants you to eat more fiber. Fiber is the surprising appetite controller, the amazing heart health nutrient, and the great colon regulator. A high fiber intake does more for your overall health than all the low-fat, empty promise diet foods you can name and still Americans consume less than half of the fiber they should (around 15 grams daily instead of the recommended 20–35).

But really, who can eat that much fiber?

You can thanks to our new Fiber Smart Healthier Fiber line that really does offer a fiber supplement for everyone (not just Grandma). Fiber Smart supplements are made without any harsh fiber types such as psyllium and without any artificial ingredients, flavors, sweeteners, or preservatives. They are great way to boost your fiber intake along with a healthy, high fiber diet.

• Orange Clear Fiber – This 100% soluble corn fiber mixes clear in water without a thick or gritty texture. It tastes like a fresh orange for those who like a yummy fiber option and helps to promote digestive health and maintain healthy blood sugar and cholesterol levels. ^ǂ
•  Clear Fiber – For the purists among us who just want a clear mixing soluble corn fiber that does its job without any fuss, flavor, or strange texture. At 3 grams of heart-healthy fiber per teaspoon it’s an easy way to mix more fiber into your diet.ǂ

• Super Fruit Fiber – Antioxidants anyone? This fiber includes 14 concentrated antioxidant-rich fruit extracts and a soluble/insoluble fiber blend from corn and apple fibers. It promotes healthy digestion, bowel regularity, and helps neutralize free radicals.ǂ

• Natural Triple Fiber – The triple threat fiber for occasional constipation and toxin build-up.^ǂ There is nothing in this fiber blend except for soluble/insoluble flax, oat bran, and acacia fibers. It curbs appetite by helping you feel full, relieves occasional constipation, promotes healthy digestion, and helps remove digestive toxins.^ǂ

Ultimate Chia Seed – Pure super food chia seed, which is not only a source of fiber, but also of protein, beneficial omega-3s, and antioxidants. Chia seed has a delicious nutty flavor and can be taken with beverages, soups, cereal, or yogurt, or enjoyed right out of the canister for a fiber boost any time. ^ǂ

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CleanseSMART and Ultimate Flora Booklets! Each year Vitamin Retailer, the dietary supplement industry’s leading trade magazine, awards its prestigious Vity Awards to supplements selected from the many on retailer’s shelves as premium quality best sellers through a nationwide retailer survey. That’s why we’re so proud to announce our 2012 Vity Award wins for best cleanse supplement and best in supplier merchandising handout.

The best cleanse supplement win is especially sweet because it marks the 9^th consecutive win for CleanseSMART even as the cleansing category has become increasingly competitive in today’s marketplace. ReNew Life’s CleanseSMART continues to be retailers’ favorite choice due to its ingredient quality, targeted health benefits, easy to use 2-part format and popularity with consumers.

CleanseSMART focuses on the body’s 7 channels of elimination: the liver, lungs, lymphatic system, kidneys, skin, blood and colon. Cleansing the body as a whole is imperative to overall health and wellness because the detoxification organs work as a system to eliminate harmful toxins and wastes every day. The formula contains over 20 herbs with 9 deep cleansing extracts. Because CleanseSMART contains no fillers, binders, or artificial ingredients it boasts great results in just 30 days.

The Vity Awards also recognizes categories such as the industry’s best in retailer merchandising support, an important component in consumer health education. ReNew Life’s Ultimate Flora Probiotics Booklet was awarded a best handout Vity Award for excellence in this education category.

Consumers are hungry for more information about probiotics and their amazing health benefits. The Ultimate Flora Probiotic Booklet bridges the knowledge gap and has helped to make the Ultimate Flora Probiotic line the number one probiotic brand in the U.S.

Health education and impeccable product quality are standard practice at ReNew Life, so to see our efforts recognized with Vity Awards is a great honor. For a complete list of the 2012 Vity Award winners check out the upcoming June issue of Vitamin Retailer.

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