CleanseSMART and Ultimate Flora Booklets! Each year Vitamin Retailer, the dietary supplement industry’s leading trade magazine, awards its prestigious Vity Awards to supplements selected from the many on retailer’s shelves as premium quality best sellers through a nationwide retailer survey. That’s why we’re so proud to announce our 2012 Vity Award wins for best cleanse supplement and best in supplier merchandising handout.

The best cleanse supplement win is especially sweet because it marks the 9^th consecutive win for CleanseSMART even as the cleansing category has become increasingly competitive in today’s marketplace. ReNew Life’s CleanseSMART continues to be retailers’ favorite choice due to its ingredient quality, targeted health benefits, easy to use 2-part format and popularity with consumers.

CleanseSMART focuses on the body’s 7 channels of elimination: the liver, lungs, lymphatic system, kidneys, skin, blood and colon. Cleansing the body as a whole is imperative to overall health and wellness because the detoxification organs work as a system to eliminate harmful toxins and wastes every day. The formula contains over 20 herbs with 9 deep cleansing extracts. Because CleanseSMART contains no fillers, binders, or artificial ingredients it boasts great results in just 30 days.

The Vity Awards also recognizes categories such as the industry’s best in retailer merchandising support, an important component in consumer health education. ReNew Life’s Ultimate Flora Probiotics Booklet was awarded a best handout Vity Award for excellence in this education category.

Consumers are hungry for more information about probiotics and their amazing health benefits. The Ultimate Flora Probiotic Booklet bridges the knowledge gap and has helped to make the Ultimate Flora Probiotic line the number one probiotic brand in the U.S.

Health education and impeccable product quality are standard practice at ReNew Life, so to see our efforts recognized with Vity Awards is a great honor. For a complete list of the 2012 Vity Award winners check out the upcoming June issue of Vitamin Retailer.

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A recent study published in the journal Diabetes Care has found that low doses of the omega-3 fatty acids eicosapentaenoic acid (EPA), docosaheaxaenoic acid (DHA), and alpha-linolenic acid (ALA) reduced the risk of heart arrhythmia-related events in diabetic patients who had previously suffered a heart attack.

1,014 diabetic patients, aged 60 to 80 years old, were randomized into four groups and consumed margarine that contained either 223 mg EPA and 149 mg DHA, 1.9 g ALA, both EPA/DHA and ALA, or no omega-3 fatty acids every day for 40 months. The group that consumed the margarine with EPA/DHA and ALA experienced an 84 percent lower risk of arrhythmia-related events and a 72 percent lower risk of arrhythmia-related events and fatal coronary events when compared to the group consuming the plain margarine. Heart arrhythmia is an irregular heartbeat, and can lead to cardiac arrest.

The authors of the study suggest a few possible reasons why these omega-3s might be helpful in diabetics with heart disease. One, they might play a role in regulating insulin sensitivity, an important factor in diabetes. Two, they may help to lower blood sugar levels. And three, their anti-inflammatory properties may help to reverse insulin resistance. All these factors can lead to heart disease if unaddressed.

More studies will be done to determine the precise role each omega-3 plays in heart arrhythmia and heart disease, but this study adds to the thousands of studies illustrating the heart-healthy benefits of omega-3 oils.

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